Customer Data Protection – Why It’s Important For CX Leaders to Prioritize This Strategy

Protecting customer data is a method to protect information from cyberattackers and accidental leaks. CX leaders who follow this strategy can provide personalized experiences that help build trust with customers, improve customer loyalty, and boost the bottom line.

It’s PII (personally identifiable information), PII and medical records, financial information, or even social security numbers, making sure that you keep your customers their information secure is vital for maintaining a trusted relationship. And that’s why it’s important to follow data privacy regulations that vary by region (PIPEDA in Canada, HIPAA in the US and GDPR in the EU).

Create roles based on the specific job responsibilities of each employee and assign permissions accordingly. This will ensure that if an employee leaves or is promoted their access rights change with them. It’s a good idea to secure the data in transit and in the rest of the data using tools like 256-key bit encryption for email communications or file-level encrypted on systems and servers.

Additionally, be sure to shred or crosscut paper copies of customer information prior to disposing of them. Also, if the computer is shut down clean the hard drive clean or physically destroy it to avoid any data from falling into the improper hands. This simple and proactive step will reduce the risk of data breaches.

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