Using data for marketing automation with Mickey Alon
The Data Standard
Episode Summary
Mickey Alon is a serial entrepreneur, passionate about designing, building, and launching innovative products that drive business outcomes. He’s Co-author of Mastering Product experience in Saas and CPO. Currently, he’s the CTO and Founder of Gainsight PX, a leading Product-growth platform. In this episode, guest Mickey Alon sits down with TDS to discuss Using data for marketing automation.
Meet The Host
Gideon Rubin
CEO - Founder at Pandio
Gideon is the CEO of Pandio, a leading technology company that provides AI connectivity for data driven decision making. In this role he is focused on helping large scale enterprises and startups looking to adopt Artificial Intelligence, Machine Learning and solve data problems to help drive growth and new product development. Prior to Pandio, Gideon founded Local Data Exchange and served as Chief Strategy Officer for NavAds, a global map and navigation data provider. He was also CRO/CMO for a local search marketing company Local Market Launch, marketing automation for SMBs. Gideon was CEO of Simply Ideas a marketing software company focused on SEO lead generation. He was also a partner and founder at MicroGravity Media, an organic search marketing software company and a principal at Proper Hosting, a green hosting company, and several highly regarded social media ventures, including Twitroduce.com and DoDraw.com. Gideon's ventures have been selected by KillerStartUps.com and The Launch Pad.
Meet The Guest
Mickey Alon
CTO and Founder of Gainsight PX
Serial entrepreneur, passionate about designing, building and launching innovative products that drive business outcomes. Co-author of Mastering product experience in Saas. CPO and co-founder of Aptrinsic (Gainsight PX) a leading Product-growth platform. Previously GVP at Marketo leading the global engineering team. CEO and co-founder of Insightera, real-time targeting and personalization platform powered by machine learning (acquired by Marketo).
