Data is the foundation of today’s business world. Each day, organizations get to interact with data concerning customers, vendors, security, and even employees. Luckily, it is those businesses that can separate the wheat from the chaff in their data mines that can harness the power that lies in data analytics. When used wisely, data can be a driver of change in your business, both by unveiling opportunities and pointing out problematic areas. This trickles down to how you collect and analyze your data. In this episode, guest Walt Gorman sits down with TDS to discuss the use of data in growing companies from a business owner’s perspective.