Over the past few years, Data Science and Analytics have become popularized and more and more ingrained in every aspect of our lives. Data science has spread to almost every industry, but there are still a few where it has just hit the surface, one of which is the gaming industry and the impact of it is growing very fast. Human-oriented games are now evolved into data-oriented games. The gaming industry is on its rise nowadays. With more than 2 billion players all over the world gaming industry is a resource of enormous revenues and these revenues are expected to grow further on. With a growing number of users, the amount of data to proceed is enlarging. Users’ playing time, interaction time, quitting point, peaks of activity, results, scores, etc. present vast material for analytics. The use of Data in gaming is to make strategies according to the behavior of the player and constantly collecting data and making predictions and decisions. The new generation of gaming is dependent on data collection by analyzing the behavior of the player and the use of Artificial Intelligence and Machine Learning for better development. Francisco Rius, Head of Data Science – Minecraft at Microsoft, sits down with TDS to discuss the intersection between art and science.