Data literacy is the ability, confidence, and willingness to engage with data to acquire information, construct or review analyses, and communicate insights to inform decisions. It is distinct from proficiency. The data literate are not quantitative prodigies but are familiar with the methods used to create models from data, apply a critical eye to any insights derived from data, and communicate those findings to inform decision making. Being data literate is essential for executives and managers to enact a data strategy that will succeed in their organizations. And, it is achievable through self-learning, training, expert consultation, and building relationships.