The Data Standard

The importance of data literacy with Andrew Bates at AARP

Andrew Bates, Enterprise Data Strategy Director, at AARP, sits down with The Data Standard to discuss data literacy and the importance of communication between data scientists and business executives.

Episode Summary

Data literacy is the ability, confidence, and willingness to engage with data to acquire information, construct or review analyses, and communicate insights to inform decisions. It is distinct from proficiency. The data literate are not quantitative prodigies but are familiar with the methods used to create models from data, apply a critical eye to any insights derived from data, and communicate those findings to inform decision making. Being data literate is essential for executives and managers to enact a data strategy that will succeed in their organizations. And, it is achievable through self-learning, training, expert consultation, and building relationships.

Meet The Host

Darren Kaplan

Co-Founder & Board Member of HiQ Labs

Darren Kaplan is 2x Founder and recognized as one of the Top 20 Data Science Influencers in 2020. Darren is the co-creator of The Data Standard, the premier networking user-community for data-science, data engineers, and cybersecurity enthusiasts.

Meet The Guest

Andrew Bates

Enterprise Data Strategy Director at AARP

Accomplished online marketing, big data, analytics, and social media director with 20 years of experience. Demonstrated ability to craft integrated digital marketing strategies that drive reoccurring revenue. Nearly 20 years of internet technology and online marketing experience. Created and evolved B2B, B2C, and non-profit social media and online marketing programs as well as execution processes that drive measurable ROI. Developed tactics to provide quantitative and qualitative analysis of a brand, its competitors, its industries as well as its audiences. Proven ability to discover key business intelligence needed to invest in business development online.