The Data Standard
Marketing analytics is reshaping marketing forever. In today’s data-driven culture it is critical to manage your marketing analytics and the marketing technology ecosystem. In this episode, guest Tom Lehman sits down with The Data Standard to discuss Tom’s journey and the grand topic of marketing analytics.
Meet The Host
CEO - Founder at Pandio
Gideon is the CEO of Pandio, a leading technology company that provides AI connectivity for data driven decision making. In this role he is focused on helping large scale enterprises and startups looking to adopt Artificial Intelligence, Machine Learning and solve data problems to help drive growth and new product development. Prior to Pandio, Gideon founded Local Data Exchange and served as Chief Strategy Officer for NavAds, a global map and navigation data provider. He was also CRO/CMO for a local search marketing company Local Market Launch, marketing automation for SMBs. Gideon was CEO of Simply Ideas a marketing software company focused on SEO lead generation. He was also a partner and founder at MicroGravity Media, an organic search marketing software company and a principal at Proper Hosting, a green hosting company, and several highly regarded social media ventures, including Twitroduce.com and DoDraw.com. Gideon's ventures have been selected by KillerStartUps.com and The Launch Pad.
Meet The Guest
Senior Director of Marketing Analytics at GoDaddy
Throughout my career, I’ve created the data-driven cultures companies need to translate analytical insights into market-disruptive powerplays. It all started with a vision to deliver the data and software platforms organizations require to go from insight to action faster and more efficiently than they thought possible. For 10+ years I’ve leveraged my leadership prowess and a passion for actionable analytics strategy—leading to business outcomes. Successfully navigated challenging deliverables for internal projects and client initiatives across a variety of verticals, including healthcare, pharma, retail, financial services, entertainment, and professional sports industries, delivering tactical and strategic solutions for emerging offerings momentum, market white space, and business future-stage needs.