Information as an asset is still in the “early adoption” phase, which makes it a competitive differentiator for leading organizations as they focus on digital transformation. In turn, data and analytics become strategic priorities. Data and analytics are the key accelerants of an organization’s digitization and transformation efforts. The phenomenon of Big Data has changed the business world like never before. The most important part of this transformation is the strong emergence of analytics to support the shift in modern enterprises from a process-centric viewpoint to one that is more data-centric and data-driven. The data that surrounds the enterprise is being harnessed into information that informs, supports, and drives decision-making in a timely, repeatable manner.