The Data Standard
This week we talk with Scott Taylor, also known as “The Data Whisperer.” Scott is a globally recognized thought leader and a consultant on the strategic value of proper data management. As Principal of MetaMeta Consulting, he provides Data Evangelism-as-a-Service to help enterprises and tech brands tell their data story by focusing on the WHY of business alignment rather than the HOW of technical implementation. He lives in Bridgeport, CT where he often kayaks in Black Rock harbor. He can also juggle pins and blow a square bubble.
We discuss how data storytelling is important to gain funding for initiatives, and why the data management community struggles to get the message across to the business. He shares some wisdom about how to craft effective stories, and even why he uses puppets on his YouTube channel.
Meet The Host
Data scientist at The Data Standard
Catherine Tao is a tech enthusiast looking for new methods for building connections with businesses around the world. Her extensive knowledge of data science allowed her to develop new solutions and implement them into existing ecosystems. She is currently working as a Data scientist and Exclusive Podcast Producer at The Data Standard.
Meet The Guest
The Data Whisperer & Principal Consultant at MetaMeta Consulting
Scott Taylor **The Data Whisperer** has spent over two decades solving Master Data challenges with large global enterprises as well as helping data content owners and innovative tech brands tell their story. As a firm believer in “putting your data to work,” he has enlightened countless business executives to the value of proper Data Management by focusing on the strategic rationale and business alignment rather than technical implementation and system integration – more of the WHY than the HOW. In a variety of strategic marketing, GTM, innovation and consulting roles, Scott has worked with some of the world’s most iconic business data brands including Dun & Bradstreet, Nielsen, Microsoft and WPP/Kantar. An avid business evangelist and original thinker, he continually shares his passion for the strategic value of foundational data through public speaking opportunities, blogs, videos, whitepapers, podcasts and all forms of marketing content. He lives in Bridgeport, CT where he often kayaks in Black Rock harbor. He can also juggle pins and blow a square bubble.