The Data Standard
With competitiveness being rated now on a global scale and competition rising up from almost any part of the world, the need for intelligence data is fast becoming a necessity to keep up with consumer and market trends. While business intelligence data concentrates on the inner workings of an enterprise—whether their metrics are within industry standards, are their processes ISO-compliant, and more—market intelligence data is sourced from external factors. As the name implies, it is gathered from the consumer markets themselves. This includes very important data points such as consumer trends, age-group-to-spending-power ratios, as well as marketing penetration in the different sections of the economic spectrum.
Meet The Host
Data scientist at The Data Standard
Catherine Tao is a tech enthusiast looking for new methods for building connections with businesses around the world. Her extensive knowledge of data science allowed her to develop new solutions and implement them into existing ecosystems. She is currently working as a Data scientist and Exclusive Podcast Producer at The Data Standard.
Meet The Guest
Head of Engineering - Market Intelligence at Teikametric
Experienced Head Of Engineering with a demonstrated history of working in the eCommerce & Intelligence industry. Skilled in Web Development, Management, and Entrepreneurship. Zell Entrepreneurship Program Alumnus and holds a B.Sc from the Efi Arazi School of Computer Science in IDC Herzliya.