With competitiveness being rated now on a global scale and competition rising up from almost any part of the world, the need for intelligence data is fast becoming a necessity to keep up with consumer and market trends. While business intelligence data concentrates on the inner workings of an enterprise—whether their metrics are within industry standards, are their processes ISO-compliant, and more—market intelligence data is sourced from external factors. As the name implies, it is gathered from the consumer markets themselves. This includes very important data points such as consumer trends, age-group-to-spending-power ratios, as well as marketing penetration in the different sections of the economic spectrum.