Getting it right or as close to right as possible is critical when collecting data. The consequences of failing to properly collect data include the inability to answer your research questions, inability to validate the results, distorted findings, wasted resources, misleading recommendations and decisions, and harm to participants.

There are many things that could go wrong when collecting data, which may ultimately compromise the trustworthiness of your findings. To help you think through potential challenges and how to address them, listen to The Data Standard Audio Experience with Kevin Imboden.