When a company promises and delivers on quality, there is a good chance that customer satisfaction and retention will be high. But paving the road to success depends on companies being well-informed about their own business. They achieve that knowledge by developing and utilizing effective metrics. Metrics are used to drive improvements and help businesses focus their people and resources on what’s important. The range of metrics that companies can employ vary from those that are mandatory – for legal, safety, or contractual purposes – to those that track increases in efficiency, reductions in complaints, greater profits, and better savings. Overall, metrics should reflect and support the various strategies for all aspects of the organization, including finance, marketing, competition, standards, or customer requirements and expectations. Metrics indicate the priorities of the company and provide a window on performance, ethos, and ambition. In this episode, guest Joel Raedeke sits down with The Data Standard to discuss his pandemic experience as well as the use of metrics in organizations.