Artificial intelligence | The next frontier for investment management firms12AI unquestionably presents compelling opportunities for investment management firms, from exponential improvements to business-as-usual processes to the radical reshaping of business models. Investment management firms can start to unlock the transformative benefits of AI by implementing incremental changes to their operating model. Firms will however need to carefully manage and monitor talent and converging technologies. With traditional sources of differentiation in investment management becoming increasingly commoditized, AI is providing new opportunities which extend far beyond cost reduction and efficient operations. Many investment management firms have taken note and are actively testing the waters, applying cognitive technologies and AI to various business functions across the industry value chain.