Causality testing? with Jasper Seldin at Google
The Data Standard
Episode Summary
Causality and causal modeling is one of the hottest topics in machine learning.
Meet The Host
Catherine Tao
Data scientist at The Data Standard
Catherine Tao is a tech enthusiast looking for new methods for building connections with businesses around the world. Her extensive knowledge of data science allowed her to develop new solutions and implement them into existing ecosystems. She is currently working as a Data scientist and Exclusive Podcast Producer at The Data Standard.
Meet The Guest
Jasper Seldin
Head of App Promotion Analytics at Google
Jasper is a seasoned digital media expert at Google, currently managing an analytical team that helps clients succeed with Google’s app promotion products. With deep knowledge of the apps ecosystem, UAC, causality testing, and cross-device measurement, Jasper provide measurement solutions and ROI analysis which grow clients' businesses. Equally comfortable speaking at an industry event or a meeting of marketing leaders, he is a featured speaker/contributor to several SEM industry blogs and events including Ad:Tech and Search Engine Land.
