The Data Standard

Causality testing and ML with Jasper Seldin from Google
Jasper Seldin, Head of App Promotion Analytics at Google, joins The Data Standard to talk about causality testing

Episode Summary

Causality and causal modeling is one of the hottest topics in machine learning.

Meet The Host

Catherine Tao

Data scientist at The Data Standard

Catherine Tao is a tech enthusiast looking for new methods for building connections with businesses around the world. Her extensive knowledge of data science allowed her to develop new solutions and implement them into existing ecosystems. She is currently working as a Data scientist and Exclusive Podcast Producer at The Data Standard.

Meet The Guest

Jasper Seldin

Head of App Promotion Analytics at Google

Jasper is a seasoned digital media expert at Google, currently managing an analytical team that helps clients succeed with Googles app promotion products. With deep knowledge of the apps ecosystem, UAC, causality testing, and cross-device measurement, Jasper provide measurement solutions and ROI analysis which grow clients businesses. Equally comfortable speaking at an industry event or a meeting of marketing leaders, he is a featured speaker/contributor to several SEM industry blogs and events including Ad:Tech and Search Engine Land.