Investment managers are using big data and artificial intelligence to enhance the diversification and risk/return potential of portfolios. Investment Management firms have a wealth of information and data at their fingertips. Applying big data principles to slice and parse data by region, asset type, etc., means analyzing large data sets, both structured and unstructured, to increase ROI and make proper predictions for future investments. The easy part is knowing that you already have a lot of data; the harder part is knowing how to use that data in meaningful ways.