An organization with a firm data culture makes decisions based on facts instead of gut instinct, but more importantly than that, they set a standard across the organization for how decisions are made. It’s a cultural shift away from the highest paid person’s opinion mattering the most to data driving the decision making. It’s empowering at every level and is marked by more competent teams and better business choices.
Growing a data culture is an organic process that can take different forms and adopts various supporting processes.