In this episode of The Data Standard, host Catherine Tao talks about mindfulness with data with Shae Selix, Senior Data Scientist at Calm. Calm is on the mindfulness mission, and it is quite interesting to discover how it interacts with data science. Data science can answer some of the trickiest questions, for instance, which one of the users is the best in terms of prospecting. That’s why Calm leverages data science when making marketing decisions. Calm is also a subscription-based app. Subscription calls for analytic testing and predictive modeling, both of which are data science areas. However, Calm’s primary mission is to enable mindfulness with data through meditation and sleep content personalization. When two completely different teams – the mindfulness and data science team – come together, everything is possible with data. Fine-tuning the content recommendation system with A/B testing and feedback proves invaluable for driving engagement and delivering a better experience to users. Tune in with Catherine Tao and Shae Selix to find out more about mindfulness with data, how a managed deep learning service enabled Calm to offer personalized content, and what challenges the data science team had to overcome during the development process.