The Data Standard
Host Catherine Tao speaks with Benjamin Young, Data Science & Analytics at AlgoLift. In this episode, Ben speaks about using machine learning/statistical merged approaches and developing robust and accurate algorithms for customer lifetime value (LTV) prediction and for automating user acquisition at scale with the goal of maximizing long-term ROI.
Meet The Host
Data scientist at The Data Standard
Catherine Tao is a tech enthusiast looking for new methods for building connections with businesses around the world. Her extensive knowledge of data science allowed her to develop new solutions and implement them into existing ecosystems. She is currently working as a Data scientist and Exclusive Podcast Producer at The Data Standard.
Meet The Guest
Director Data Science & Analytics at AlgoLift
Ben Young is the head of Data Science at AlgoLift, a marketing automation platform driven by predictive analytics. At AlgoLift, he has led the development of various algorithms including LTV forecasting models and ROI-maximizing campaign automation algorithms. He holds a Master of Science degree in engineering from UCLA.