The Data Standard
Data quality is important to the business. That you know. But do you understand what it takes to provide data quality. In this podcast, we’ll review how data quality problems can arise. Briefly defined, data quality refers to the ability of a data set to serve whichever need a company hopes to use it for. That need could be sending marketing materials to customers. It could be studying the market to plan a new product feature. It could be maintaining a database of customer data for help with product support services, or any number of other goals.