The Data Standard

Customer analytics? with Alexander Cook at Ford Motor Company
Alexander Cook, Lead Data Engineer & Product Manager at Ford Motor Company, joins The Data Standard to discuss about customer analytics.

Episode Summary

How do you think about your customers? Not in business? How are businesses thinking about you? Customer Analytics is interesting because the techniques can be applied to a number of different disciplines.

Meet The Host

Catherine Tao

Data scientist at The Data Standard

Catherine Tao is a tech enthusiast looking for new methods for building connections with businesses around the world. Her extensive knowledge of data science allowed her to develop new solutions and implement them into existing ecosystems. She is currently working as a Data scientist and Exclusive Podcast Producer at The Data Standard.

Meet The Guest

Alexander Cook

Lead Data Engineer & Product Manager at Ford Motor Company

Results oriented Lead Data Engineer with more than 4 years of applied data science, business intelligence, and IT Service Management. Adept in ETL methodologies applied over large data sets. Experience developing and implementing construction of data pipelines to increase organization-wide analytical maturi