The perils of running a startup are often talked about, whether it’s trying to secure funding, marshaling the tech you need, or establishing your go-to-market strategy – but no company can remain a startup forever. Eventually, every startup needs to try and grow beyond its current stage, undertaking the difficult journey to scale its operation without falling apart at the seams.
In many ways, the scale-up stage is the ‘tricky second album’ of corporate operations and is fraught with new and distinct pitfalls than those faced by founders in the early days of a company’s lifecycle. This week, we’re joined by Richard Smaldonet and Elizabeth Cook, to discuss how companies can effectively meet the challenges of becoming a scale-up.