Metadata within media and entertainment companies with Marty Belafsky
The Data Standard
Do you know what your content knows?
As a Media and Entertainment company, you need to ask this question now more than ever since your industry will be creating 25% of all the content in the next few years.
If you process your content effectively, you can unearth insights and achieve better outcomes.
For media companies operating in today’s digital world, the workflows associated with producing content are more intricate than ever. Producing, managing and distributing content is no simple feat, and metadata impacts all of those tasks.It’s no longer enough to distribute content on a single platform, such as print or television; increasingly, media companies are grappling with producing and distributing content for print, television, mobile applications and the web. To respond, workflows and technologies have become more convoluted, with the complicated world of metadata lying under the surface of every workflow, technology and piece of content. And, though metadata was once purely the domain of the tech team, today it affects everyone in a media organization—from editorial team members to business leaders. It can even impact a business’s bottom line. To help media professionals understand the key tenets of working with metadata—and to equip them to ask the right questions when making strategic and operational decisions—this podcast is for you.
Marty Belafsky, Data Strategy & Taxonomy at Amazon Studios, sits down with TDS to discuss metadata within media and entertainment companies.
Meet The Host
VP, Strategy and Business Development at Pandio
Results-oriented executive with a strong track record of performance both as a strategic thinker and operator. Skilled in Corporate Development, Strategic Planning, Mergers and Acquisitions, and Marketing Strategy.
Meet The Guest
Executive of Data Strategy & Taxonomy at Amazon Studios
Media executive with 10+ years’ experience, encompassing all aspects of film/television content lifecycle. Currently specializing in content data strategy and operations, enabling content discovery and dynamic metadata searches. Key strengths include strategic analysis, data analysis, strategic / operational planning, change management, business process design, business development, and public speaking.