Do you know what your content knows? As a Media and Entertainment company, you need to ask this question now more than ever since your industry will be creating 25% of all the content in the next few years. If you process your content effectively, you can unearth insights and achieve better outcomes. For media companies operating in today’s digital world, the workflows associated with producing content are more intricate than ever. Producing, managing and distributing content is no simple feat, and metadata impacts all of those tasks.It’s no longer enough to distribute content on a single platform, such as print or television; increasingly, media companies are grappling with producing and distributing content for print, television, mobile applications and the web. To respond, workflows and technologies have become more convoluted, with the complicated world of metadata lying under the surface of every workflow, technology and piece of content. And, though metadata was once purely the domain of the tech team, today it affects everyone in a media organization—from editorial team members to business leaders. It can even impact a business’s bottom line. To help media professionals understand the key tenets of working with metadata—and to equip them to ask the right questions when making strategic and operational decisions—this podcast is for you. Marty Belafsky, Data Strategy & Taxonomy at Amazon Studios, sits down with TDS to discuss metadata within media and entertainment companies.