Today’s guest is the great and brilliant Dr. Pavel Dmitriev, VP of Data Science at Outreach.io. This AI-driven sales engagement platform has raised over $250 million since founded in 2011. We talk about all things. Sales engagement- and one thing- that’s really interesting in this podcast- is how we get better at doing sales engagement. Sales engagement is not simple for a variety of reasons. Approaching one cold prospect in a way that increases the chance of their conversion is challenging enough — handling the logistics of hundreds or thousands of leads is exponentially harder. That’s why software platforms with email marketing automation features—outreach among them—serve to simplify the process. There are plenty of solutions for sales management that provide autoresponder features, but the real question is—are these templated responses organic enough to enable high conversion rates?