Very often, organizations focus a lot on data cleansing after the data has been captured. But any incremental effort spent on focusing on data quality at the source will reap long term benefits. Data quality is on the top of everyone’s mind recently, but getting it right is as challenging as ever. One of the contributing factors is the number of people who are involved in the process and the potential impact on the business if something goes wrong. In this episode of TDS, Andrea Cifor, talks about the importance of data education to frontline employees so they can also be stakeholders of data quality.