The Data Standard

Data in the advertising world with Alexander Liss
Alexander Liss, Vice President of Decision Science at HLK, sits down with TDS to discuss Data in the advertising world.

Episode Summary

Most marketing teams are leaving a lot of money on the table. Brands are collecting an extensive amount of data at various stages of the customer journey. Data science helps us leverage this data into actionable insight that results in a greater return on investment.

Data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one. By leveraging data science, marketing teams can extend their top-funnel approach to incorporate the full-funnel and uncover product and customer insights at scale in an unprecedented way. To do this, growth marketers should understand what data scientists can and cannot do as well as some of the methods and how marketing teams use data scientists.

Meet The Host

Darren Kaplan

Co-Founder & Board Member of HiQ Labs

Darren Kaplan is 2x Founder and recognized as one of the Top 20 Data Science Influencers in 2020. Darren is the co-creator of The Data Standard, the premier networking user-community for data-science, data engineers, and cybersecurity enthusiasts.

Meet The Guest

Alexander Liss

Vice President of Decision Science at HLK

I am currently Head of Decision Science for HLK. On a day-to-day basis I use ML and analytics to turn business problems into opportunities for innovation and growth, and my long-term vision is to use AI & ML for double-bottom line impact on both social good and business profit.