Social media usage has skyrocketed in recent years, but never more so than it has since the COVID-19 outbreak, as lockdowns restrictions shifted user behavior and habits towards more digital dependency. While data science has certainly played a significant role in social media, and vice versa, the pandemic has forever altered the impact and importance of analytics in this space. Social media platforms have become a playground for real-time trend analysis and the focal point for modern business marketing strategies. Today we have an incredible discussion with Benjamin Kepner about the more nuanced and in depth nature of applying data science to your social media.