The Data Standard
Social media usage has skyrocketed in recent years, but never more so than it has since the COVID-19 outbreak, as lockdowns restrictions shifted user behavior and habits towards more digital dependency. While data science has certainly played a significant role in social media, and vice versa, the pandemic has forever altered the impact and importance of analytics in this space. Social media platforms have become a playground for real-time trend analysis and the focal point for modern business marketing strategies. Today we have an incredible discussion with Benjamin Kepner about the more nuanced and in depth nature of applying data science to your social media.
Meet The Host
Data scientist at The Data Standard
Catherine Tao is a tech enthusiast looking for new methods for building connections with businesses around the world. Her extensive knowledge of data science allowed her to develop new solutions and implement them into existing ecosystems. She is currently working as a Data scientist and Exclusive Podcast Producer at The Data Standard.
Meet The Guest
Chief Executive Officer at Global Social Media Marketing
I help businesses and schools achieve social media marketing, education technology training, and international business expansion goals worldwide. Global Digital Marketing Agency CEO, Google For Education Certified Trainer, Amazon Influencer, and Google Ads & Google Analytics Instructor. I have 10 years of experience in global sales, technology, public speaking, training, blogging, partnership marketing, G Suite, SEO, Google Ads, Google Analytics, WordPress, Facebook, YouTube, Twitter, LinkedIn, Instagram, and Spanish for 100 brands and 100 events across 40 industries.