The Data Standard
Today’s guest is Pranav Gandhi, Head of Business & Strategy Analytics at Signifyd. Founded in 2011 and headquartered in California’s San Jose, Signifyd is the world’s largest provider of guaranteed fraud protection that enables online retailers to provide a friction-free buying experience for their customers.
Signifyd leverages big data, machine learning, and domain expertise to provide a 100 percent financial guarantee against fraud on approved orders that later turn out to be fraudulent. This effectively shifts the liability for fraud away from retailers, allowing them to increase sales and open new markets while reducing risk.
In today’s episode, Pranav tells us about:
- Signifyd’s work in identifying fraud in the eCommerce sector
- How they are applying data science to solve these problems in eCommerce
- What attracted him to work for Signifyd
- How the pandemic has helped transform the customer experience
- What excites him for the future
Meet The Host
Data scientist at The Data Standard
Catherine Tao is a tech enthusiast looking for new methods for building connections with businesses around the world. Her extensive knowledge of data science allowed her to develop new solutions and implement them into existing ecosystems. She is currently working as a Data scientist and Exclusive Podcast Producer at The Data Standard.
Meet The Guest
Head of Business & Strategy Analytics at Signifyd
Experienced Pricing & Analytics professional with a demonstrated history of working in Retail eCommerce and Payments industries. Skilled in strategy and analytics with experience in SQL, Python, and Data Visualization software.