The Data Standard

Advertisement and search engine optimization? with Gerald Burnand

Gerald Burnand, Data Scientist at Ezoic, sits down with TDS to discuss advertisement and search engine optimization.

Episode Summary

Data science comes closer to SEO every day. Data science, and more exactly artificial intelligence, isn’t new, but it has become trendy in our industry over the past few years. In this episode, we will briefly introduce the main concepts of data science through machine learning and also answer the following questions:

When can data science be used in SEO?
Is data science just a buzzword in the industry?
How and why should it be used?

Meet The Host

Catherine Tao

Data scientist at The Data Standard

Catherine Tao is a tech enthusiast looking for new methods for building connections with businesses around the world. Her extensive knowledge of data science allowed her to develop new solutions and implement them into existing ecosystems. She is currently working as a Data scientist and Exclusive Podcast Producer at The Data Standard.

Meet The Guest

Gerald Burnand

Data Scientist at Ezoic

I have a deep expertise in developing AI-based processes and products which help companies to increase profitability and competitiveness. Also, I have industry-specific experience in search technologies, knowledge management, content management, linguistics, media and publishing, advertisement and service integration sectors.