Big data is disrupting everything it touches, but automotive is probably one of the top industries that enjoy the benefits and leverages it provides to the fullest. The applications of big data in the automotive industry are numerous and each of them seems to launch a wholesome new niche within the market. The automobile industry is being transformed by the adoption of technologies, applications, and services ranging from sensors to artificial intelligence to big data analysis; thus, the ecosystem is witnessing a steady influx of new players, resulting in the continuous evolution of the future car.  Furthermore, big data analytics have helped automobile manufacturers boost their efficiency in terms of sales and marketing. It has also improved its operations by aiding in the incorporation of utilities like predictive maintenance and service schedule. It has also aided automotive vendors in streamlining the procurement process, making it more cost-efficient by analyzing the data for demand prediction. Ryan Barton, Chief Analytics Officer at Barnes Crossing Auto Group sits down with TDS to discuss data in the automotive industry.