An Introduction to the Most Promising San Diego based Startups

An Introduction to the Most Promising San Diego based Startups

At The Data Standard, we interact with thousands of data professionals across the country. But we are based in San Diego, so sometimes it makes sense to shed some light on exciting technology firms in our own backyard.  To that end, we’ve put together a list of the best startups in San Diego that use data to drive business. When choosing the “best” startups, the factors considered were mainly: level of innovation, market potential, relevance, and beneficiary satisfaction. In no particular order, here are our picks for the seven most promising data-centric startups in San Diego.


Seismic Aura is an AI engine designed to enhance sales enablement activities. This system  provides tools to sales and marketing teams to help them please customers at every revenue opportunity. Additionally, it  uses artificial intelligence  and machine learning technology to identify patterns, behaviors, and insights, in order to create new business opportunities and increase sales.

With each sale, Seismic aura learns and becomes more intelligent. Through this process, the engine optimizes content recommendations to the seller based on what is most effective. These analytic and machine learning capabilities improve the entire marketing process for large enterprises, and as a result  largely increase revenue for companies that utilize Seismic’s services. 


Pandio is a company that aids companies in becoming more data driven and AI oriented. Originally, the company was founded to simplify the process of moving data within companies. Over the years, Pandio has grown to benefit companies with its services in many more incredible ways. These include breaking down data silos, moving data to the cloud, connecting complex systems, building data lake(s), migrating data warehouses, enabling machine learning, and much more. Much of this is possible with Apache Pulsar, which offers data storage efficiency. Pandio’s use of Pulsar allows for fast, reliable distributed messaging and data transfer. This company offers products that businesses can trust to manage, store, and transfer data in the best way possible.


Netradyne combines the capabilities of AI and machine learning to create a self-driving system with a focus in keeping people safe and reducing accidents in commercial vehicles. Netradyne prides itself on being the first commercial vehicle technology provider to combine Artificial Intelligence with video to detect, reason, and determine the causality of events. The company’s feature product known as Driveri captures and analyzes driving at all times, returning data on dangerous actions and rewarding safe driving. Upon such an event, drivers are reminded with in-cab audio alerts. Driveri uses AI to identify/analyze every stop sign & traffic signal for compliance measurement. Additionally, it measures speed based on visual detection of road signs, relative speed to traffic, and following distance. The product features real-time, dynamic 3D maps to keep drivers fully aware of the environment around their vehicle.


TuSimple is a global self-driving class 8 truck company working toward developing a fully-autonomous driving solution for supply chain and logistics industry use. Class 8 trucks are the massive big rigs you see on the freeway that dictate the supply chain industry. TuSimple’s technology makes it the first company successful in getting these self-driving behemoths from depot to depot. Their mission advocates increasing driver safety, reducing carbon emissions, and decreasing transportation costs. Their vehicles utilize many HD radar cameras called LiDAR, which sync up to create a field of vision beyond what the human eye alone is capable of seeing. Similar to Netradyne, the company’s autonomous engines use machine learning to improve perception, location, motion planning and vehicle control with each drive. TuSimple’s systems are programmed to stop itself in the event of a system failure. Their current prototypes are operating on highways in the US and China. For now, TuSimple vehicles have drivers monitoring their trucks when on the road, until they are prepared to go without them. Although many have expressed their concerns for the company’s transition to completely driverless trucks, TuSimple is confident that the remaining legislation preventing these advancements will be removed by next year.


Kneron creates on-device AI inferencing technology that enhances audio experience, as well as 2D and 3D image recognition needs. The company is dedicated to the design and development of integrated software and hardware edge AI solutions for AIoT, smart home, smart surveillance, security, mobile devices, and much more. Their systems, built on device hardware, offer outstanding visual recognition capabilities. In fact, Kneron’s facial recognition algorithm scored #1 in best aggregate performance rating among all lightweight models under 100MB in the U.S. National Institute of Standards and Technology 2019 Face Recognition Vendor Test. Kneron’s image recognition systems are designed to power applications such as secure payments, door security, facilities management, retail management, and traffic management, while also having the capabilities to recognize human faces, bodies, gestures, objects, and scenes.

Shield AI

Shield AI is a company that incorporates advanced analytics into multiple kinds of defense systems in order to protect civilians and service members. Their edge-deployed software enables machines to execute various tasks for spontaneous situations in a multitude of environments. One of the company’s most notable accomplishments is the creation of their AI-powered drone, which features self-directed flight and adaptive information gathering. Their products require “robust scene understanding, mapping, state-estimation, control, and advanced reasoning”. 


Daasity sparks data-driven growth within companies with their analytics software for eCommerce retailers. With their lean database architecture, these retailers gain insights into performance, and in turn, increase marketing efficiency. With easy implementation, Daasity’s software integrates with applications that some of us spend way too much time on, such as Amazon and Shopify. Daasity prides themselves as being the first and only data analytics platform built exclusively for Direct-to-Consumer brands by industry leaders in the Direct-to-Consumer space. They maximize profits for retailers using omni channel analysis and data-driven decision making. Daasity goes above and beyond by providing each brand with a solution tailored to their specific needs.

Each of these companies stand out as innovators in the tech field and will likely grow dramatically in the coming years. The companies that made it on this list are data pioneers, using it to push the field further and redefine what is possible. Keep on the lookout for these shining startups’ products and services this year!

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