The Data Standard

The lack of leveraging metrics in marketing with Greg Hooven

Gregory Hooven, President at MarketReach, sits down with TDS to discuss the lack of leveraging metrics in marketing.

Episode Summary

Marketers deliver tremendous, and often unrecognized, value to their business. Yes, you read that correctly: unrecognized. Value is a complex concept that makes it hard to measure and even harder to showcase throughout an organization. The digital age is awash in data that demonstrates the power of marketing to build brand, produce engagement, generate leads, and boost revenue. So why do marketers still struggle to prove their value and demonstrate ROI? In the Digital Age, businesses need to effectively track and monitor their marketing performance, and leverage analytics and reporting to grow their business. Marketers deliver tremendous, and often unrecognized, value to their business. Yes, you read that correctly: unrecognized. Value is a complex concept that makes it hard to measure and even harder to showcase throughout an organization. The digital age is awash in data that demonstrates the power of marketing to build brand, produce engagement, generate leads, and boost revenue. So why do marketers still struggle to prove their value and demonstrate ROI? Gregory Hooven, President at MarketReach, sits down with TDS to discuss the lack of leveraging metrics in marketing.

Meet The Host

Catherine Tao

Data scientist at The Data Standard

Catherine Tao is a tech enthusiast looking for new methods for building connections with businesses around the world. Her extensive knowledge of data science allowed her to develop new solutions and implement them into existing ecosystems. She is currently working as a Data scientist and Exclusive Podcast Producer at The Data Standard.

Meet The Guest

Gregory Hooven

President at MarketReach

Greg Hooven is the president of MarketReach and oversees his team in the day-to-day operations and long-term strategy of growing their organization. Greg’s goal for every client is to make MarketReach feel like an extension of their own team. His team accomplishes this by getting to know the how, where, and why they operate, and not forcing them into their method of madness. It’s that trust and understanding that enables his team to make every client, every deliverable, and every conversation as effective as possible. Prior to joining MarketReach, Greg was a Marketing Manager at Ezenia, Investment Presentation Project Manager at Fidelity Investments, Associate Editor at Desktop Engineering, and Senior Public Relations Coordinator at Performance Companies, Inc. Greg graduated from Colby-Sawyer College with a BA in Communications and played on the soccer team. In his free time, Greg follows local and national soccer clubs, watches his son play soccer, supports his daughter at dance and cheer meets, and spends quality time with his wife who loves dogs. He is also involved in a few local organizations dedicated to helping kids including Toys for Tots, CHaD, the Nashua Soup Kitchen Backpack drive, and a local soccer club Seacoast United.