What began as hoping for positive outcomes in the past has now evolved into driving better results through data and experimentation. As many product managers have found, however, designing with the customer in mind, while necessary, is not enough to ensure a positive outcome. To increase the odds of a successful product, product managers need data. We believe that companies can leverage data-driven product strategies that lead to differentiation and competitive advantage. To do this organizations must be able to pivot quickly based on their data experiments.