We are living now in a volatile, uncertain, complex, and ambiguous world. And, to sustain and succeed as a business in this environment, a winning data and analytics strategy is key. With the enterprises becoming data companies globally, there is a clear shift in the analytics paradigms today. We want to infuse AI across the value chain, but can we truly ignore the fundamentals of data management? Garbage in is garbage out after all. How can organizations create a data and analytics strategy to future-proof their data management landscape?