This episode of The Data Standard starts with our guest Rasna Goenka speaking about her previous experience and background. She is currently working in Impact Analytics, where she combines all of her experience into one specific application. She goes on about the methods she uses to extract the information that makes a difference. Rasna talks about her approach to marketing strategies and other everyday business challenges. The process involves a lot of math and calculations, and the smallest details can make a huge difference in success. She then talks about how AI impacts retail and the multiple ways it helps retailers increase sales and improve customer satisfaction. The process involves constant prediction, optimization, and review of big data. The episode continues covering the challenges of working with a team and creating working AI solutions. Rasna says that over 70% of AI solutions fail completely, so every project is a challenge for itself. Everything begins with the right AI problem formulation. She finally talks about her podcast and what topics she covers with her guests.