An early stage start-up is basically a company which is still in the development phase. These are start-ups which are growing and working towards the day when they will be successful. Early-stage is a term used to characterize a startup business venture. It generally concerns the phase of startup development generally preceding the rapid growth phase. The early stage is characterized by activities such as research development, marketing research, and product business development. This is considered by entrepreneurs, investors, and researchers to be the riskiest stage in the startup lifecycle. The probability of success of the venture depends heavily upon actions taken during this stage. During this phase, consumers (or the customer market) will be called to evaluate and compare the price, quality, and feasibility of the business value proposition. Nicolas Bertagnolli, Co-founder and CTO at mpathic, sits down with TDS to discuss early stage startups.