In this episode of The Data Standard, host Darren Kaplan talks about digital change management with Ron Koller, Ph.D., a Digital Change Consultant for IBM. People support what they help create is the key principle for every organizational change. Its about using social science to create better collaboration. Thats what IBM Digital Change is all about. Its about starting with the change recipients experience to make the change work. The problem with change management is that it takes an engineering point of view, which simply doesnt work because humans are not robots. You cant engineer them to change. Its the stimulus that has to change to get a better response. Thats where digital change comes in, as its rooted in good science. Koller also talks about introverts and extroverts in the workplace and how companies should cater to the preferences of both. Thats how you maximize everyones potential. Measuring the change is critical, but how can you measure the people-side of things? Koller advises making it quantitative. You can measure the soft stuff to see if the change is happening. One way to measure how interactive a virtual meeting was is to calculate contributions per person. Its all about the numbers. Data should be the heart of everything you do. Tune in with Darren Kaplan and Ron Koller to hear more about digital change management and how social science can support better collaboration.