In todays episode of The Data Standard, Daren and Jared sit down to talk about the secrets to writing great books with compelling stories. After touching upon the topics of innovation during the time of COVID and cross-fertilization of ideas while social-distancing, the two discuss what it takes to write a book that appeals to wider audiences. Mastering the art of storytelling is just as essential to novel writers as it is to non-fiction authors in the scientific community. Professionals like Data Scientists need to find ways to connect with their audiences and make their books accessible and engaging. From building a personal brand to developing a reader persona and honoring the literary tradition, Jared shares his most valuable insights into the writing process and how to build rapport with emotional storytelling. Tune in with Daren and Jared as they engage in the discussion about storytelling, and pick their brains for some of the best tips on how to get started with writing a book.